Preparing highly specific and detailed strategic competitor analyses will always remain the key service of the HORUS ADVISORY GROUP. Whether it may be the determination of structural  or production costs of your competitors or the analysis of an aftersales business model – we have the track record from various competitive intelligence projects for high ranking customers in various industries.

We continue to strive to exceed the expectations of our customers. Therefore we continuously improve our competitive intelligence capabilities:

Global Research Network

Usually our projects have a global scope. Therefore, language skills and knowledge of local sources in different regions of the world are paramount in taking advantage of the wealth of information available.

We base our research on a worldwide network of more than 100 freelance researchers and experts, including countries, such as China, Japan, India and Brazil. Due to the increasing demand, we are particularly investing in the expansion of our China network.

Proprietary Software

The amount of information available increases exponentially. Basically you can find relevant information on almost every subject. It is just a matter of time and effort, which you are investing in the search. In order to find the proverbial needle in the haystack, as well as to collect mass data for statistical analysis, we use the latest open source intelligence standard software, in addition to proprietary web crawlers and tools. We also invest in the cooperation with well-known universities, with the aim of making artificial intelligence usable in the automation of our search processes.

Scientific Methods for Big Data Analysis

Data Sciences and System Analytics are proven and robust methods in analysing heterogeneous mass data. We strive to use the latest scientific knowledge, in order to prepare strategic business decisions. For example, we use statistical methods to derive organisational structures from social network data, non-linear systems of equations for operations research, to retroactively derive accounting logic from data points and System-Dynamics models to simulate a competitor’s business models.


Every analysis needs a solid foundation: The detailed and diligent research on behalf of our experienced team. We will put in whatever effort necessary, in order to find the relevant data and information. If this means to analyse 2500 service centres throughout Europe by using satellite images, evaluation 1500 press releases or to count all of the escalators in the drawings of French shopping malls: WE WILL DO IT!

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