Highly specific competitive analyses on strategic issues are still a key area of expertise of the HORUS ADVISORY GROUP. Whether the topic is to determine the structure or product cost of manufacturers or analysing their aftersales business model – we have a track record of various competitor intelligence projects for high-ranking customers from various industries.
We want to continuously meet or exceed the expectations of our customers in the future. That is the reason why we are constantly honing our competitor intelligence skills.
Our customer, a well-known supplier in this market, asked HORUS to analyse the business model of an important competitor. The analysis showed, that the competitor has gained a significant profitability advantage due to a modular product portfolio, a focused sales approach and a cost optimised production system.
Our client – a globally operating steel group commissioned HORUS to analyse market entry strategies of Asian competitors into the European steel market. As part of the analysis, delivery volumes, delivery routes and automotive customers of Korean and Chinese steel groups were revealed.
Our client would like to better understand the personnel cost structure of an important competitor, in order to draw conclusions about potential profitability disadvantages. HORUS compared various publicly available documents from works councils and agreements with the competitor’s local annual financial statements, creating a detailed picture of personnel costs, including the specific remuneration for individual job profiles.